Demographic Targeting

Demographic targeting allows you to select the desired gender and age of visitors, while geographic targeting lets you select their geographic location. For example, if you want visitors from St. Petersburg or Ukraine, you can use a filter to target users with those specific locations.

Please note that when using demographic and geographic targeting, the number of visitors may decrease significantly, as anyone who does not meet the specified criteria will be filtered out.

Demographic Targeting

The IPweb.ru promotion service allows you to filter potential visitors by criteria such as gender and age.

This is most useful for social media promotion, although you can also use this filter for website promotion.

You can enable demographic targeting for a new or existing ad campaign. If you’re creating a new campaign, in the window that appears after you’ve saved all settings, select the “Advanced Settings” tab and specify the desired gender and age range of visitors in the second line.

If you want to enable demographic targeting for an existing ad campaign, find it on the “Your Sites” page, open it for editing (the icon in the first column on the left), and then follow the same steps as when adding a gender and age filter to a new campaign.

Geographic Targeting

The Geographic Targeting tab allows you to configure your website to be displayed in the countries and regions whose visitors interest you the most. If you uncheck any countries or regions, visitors from those areas will not be directed to your website.

Since it’s impossible to predict the exact number of visitors from a specific region, the figures provided are approximate but close to the actual number of visits.

This setting is useful when promoting your website in specific regions. On the "Copy" tab, you can duplicate your current ad campaign. Set the number of copies—for example, one—and enter the URL for your new campaign. If you leave the field blank, the campaign will be copied without changes.