IPweb Blog: Articles and analytics about website and social network promotion
Still Betting Everything on YouTube? Here's How to Hedge Your Video Strategy
Relying on one platform's algorithm is a riskier bet than it looks. This guide covers the realistic YouTube alternatives for hosting (Vimeo, Dailymotion, Rumble, Odysee), platform-specific promotion tactics for TikTok, Instagram, Facebook, X, LinkedIn and Twitch, and why buying views or followers...
Steam Isn't the Only Storefront — Here's Where Else to Publish Your Game
Steam charges $100 to publish and takes up to 30% — but it's far from your only option. This guide covers Epic's 88% revenue share, console certification on Xbox/PlayStation/Nintendo, mobile and web platforms, how to actually get your game noticed (wishlists, Curator Connect, tags, ASO), and how ...
What Instagram, YouTube, and TikTok Just Changed — And Why It Matters for Your Reach
Follower count matters less than it used to. Meta is paying creators to post original content and penalizing reposts, Instagram now lets users opt directly into or out of topics, and YouTube and TikTok are both leaning into AI-assisted creation and native in-app formats. Here's what actually chan...
Every App Store in 2026: Where to Publish Beyond App Store and Google Play
Two app stores aren't the whole distribution picture. This guide covers every store worth knowing for the English-speaking market (US/UK/CA/AU): actual scale, revenue share, ASO tools like Apple's Custom Product Pages, and what's changed in 2025–2026 — Amazon Appstore dropped support for third-pa...