Why reviews on Ozon are a crucial sales factor
Do you post products on Ozon, keep track of prices, update cards, but sales still don't grow? Often the reason lies in the lack of reviews. In a highly competitive environment, it is customer feedback that becomes the "last argument" that turns the visitor into a customer.
Statistics clearly show:
- 76% of buyers do not make a purchase if the product does not have a single review;
- products with 5-10 reviews are sold 2.3 times more actively than similar ones without feedback;
- cards with a rating above 4.7 receive 45% more additions to the basket;
- each additional review increases the purchase conversion by 3-5%.
How do I get the right feedback without violating the Ozon rules and risking my account? The solution is an IPweb service with promotion through the actions of real users.
How IPweb organizes writing reviews on Ozon
As a matter of principle, we do not use bots or automated systems. All actions are performed by real people — this is what makes the promotion safe and effective.
How it works:
- You set the parameters: how many reviews are needed, what tone (positive, neutral, correctly negative), and what level of detail.
- We select performers that match your target audience. — by age, geography, and shopping habits.
- Users naturally interact with the product card: they study the description, compare it with analogues, and add it to the cart.
- Based on the real "user experience", they write a meaningful review — not a template, but with details and personal impressions.
- Each text is moderated: we check for uniqueness, compliance with the rules of Ozon, and naturalness of presentation.
What you can customize for your tasks:
- the ratio of reviews of different tones;
- the length of the text — from a brief assessment to a detailed review;
- accents — quality, packaging, speed of delivery, price/quality ratio;
- pace of publication — one-time or gradually, to look natural.
What tasks does IPweb solve for sellers on Ozon
- Launch of new products.You quickly get your first reviews., so that the card doesn't "hang" at zero.
- Increase the conversion rate.You close the social proof gap and increase customer confidence.
- Reputation correction.You smooth out the effect of individual negative reviews by balancing opinions.
- Growth in search results.You increase the product rating and improve your position in the Ozon search.
- Increased additions to the cart.Social signals motivate users to take action.
- Audience analysis.Do you see which arguments work?, and adjust the description of the goods.
- Holding positions.You keep the cards active so that you don't lose the places you've won.
The key advantages of working with IPweb
- Security.All actions comply with the Ozon rules — there is no risk of blockages.
- Naturalness.Reviews are written by real people, not algorithms.
- Flexibility.You manage the campaign parameters and change them in the process.
- Transparency.You receive reports on tasks and statistics.
- Speed.The first results are visible after 1-2 weeks.
Get started with IPweb today, to see in a month:
- an increase in the average product rating by 0.4–0.9 points;
- an increase in card conversions by 30-50%;
- an increase in cart additions by 40% or more;
- building trust in your brand on Ozon.
Your advantage lies in the legality of the methods, process control and a sustainable result that works for your business for a long time and efficiently.
