Reviews on Wildberries

Why reviews on Wildberries decide the fate of your sales

Have you uploaded your product to Wildberries, set up ads, but the conversion rate is still lame? Often the root of the problem is the lack of feedback. On a marketplace with an audience of millions, it is the reviews that become the "social proof" that convinces the buyer to click the "Buy" button.

Let's take a look at the statistics.:

• 82% of customers study reviews before placing an order;
• products with 15+ reviews are sold 3.1 times more actively, than similar ones without feedback;
• cards with a rating above 4.8 receive 55% more additions to the cart;
• each new review increases the purchase conversion by 4-6%;
• 6 out of 10 customers reject products with a rating below 4.0.

How do I get the right feedback without violating the Wildberries rules and risking being blocked? The answer is an IPweb service with promotion through the actions of real people.

How IPweb organizes writing reviews on Wildberries

In principle, we do not use bots or automated systems — only live users who naturally interact with your product. This is a key condition for safe and long-term promotion.

Here's how it works in practice:

1. You set the campaign parameters: the number of reviews, their tone (positive, neutral, correctly formulated negative), and the level of detail.
2. We select performers who are as close to your target audience as possible. — by age, region of residence, and shopping habits.
3. Users complete a full cycle of interaction: they study the product profile, compare it with analogues, add it to the cart, view photos and descriptions.
4. A meaningful review is written based on the real "user experience". — not a template, but with details, personal impressions and specific arguments.
5. Each text undergoes a multi-stage moderation: we check for uniqueness, compliance with Wildberries rules, naturalness of presentation and relevance to the product.

You can flexibly adjust:

• the ratio of reviews of different tonalities;
• the length of the text — from a brief assessment to a detailed review with a photo;
• the key accents are quality, ease of use, compliance with the description, speed of delivery;
• the pace of publication — one-time or gradually, to look natural;
• additional actions — views, favorites, comparisons.

What tasks does IPweb solve for sellers on Wildberries

• Launch of new products.You quickly type in the first reviews so that the card does not "hang" at zero and begins to attract customers.
• Increase the conversion rate.Filling the gap in social proof, increasing the credibility of the product.
• Reputation correction.You smooth out the effect of individual negative reviews by balancing opinions.
• Growth in search results.You increase the product rating and improve your position in the Wildberries search.
• Increased additions to the cart.Social signals motivate users to take action.
• Audience analysis.You see which arguments are working, and you adjust the product description.
• Holding positions.Do you keep the cards active, in order not to lose our place in the top 20.
• Preparation for the actions.You increase your rating before sales to maximize sales during peak periods.

Why choose IPweb

• Security.All actions comply with the Wildberries rules. — there is no risk of blockages.
• Naturalness.The reviews are written by real people, so they look convincing and pass moderation.
• Flexibility.You manage the campaign parameters and change them as you go along.
• Transparency.You receive detailed reports on tasks and rating dynamics.
• Speed.The first results are noticeable after 1-2 weeks.
• Scalability.Suitable for beginners as well, and large sellers with hundreds of SKUs.

After a month of working with IPweb, you will see:

• an increase in the average product rating by 0.5–1.0 points;
• an increase in card conversions by 40-60%;
• increased cart additions by 50% or more;
• increased trust in your brand on Wildberries.

Your advantage lies in the legality of the methods, process control and a sustainable result that works for your business for a long time and efficiently.