Promotion on MAX

Why promotion in Max is especially beneficial now

Max is a new messenger from VK, which in a matter of months has turned from beta into one of the key communication channels in Russia. By the fall of 2025, tens of millions of users had signed up for Max, while in the first few months alone, the audience grew from 1 to about 50 million accounts, and billions of messages have already been sent through it.

At the same time, the entire messenger market is growing: according to analysts, more than 3-3.5 billion people around the world regularly use such applications, and this figure continues to grow.

Simply put, people spend the lion's share of their online time on messengers. — they communicate, read channels, receive notifications from services, follow links, place orders.

Against this background, it is not enough for businesses, experts and services to simply "start a chat in Max" or create a channel for newsletters. Everyone has the same problems:

• there are more and more messages in the user's feed, but they just don't reach your hands;
• mailing lists open poorly, clicks on links fall;
• new members enter the chat, they watch empty correspondence and quietly leave;
• advertising brings people, but there is almost no activity inside.

Max algorithms, like other platforms, look not only at the existence of a chat or channel, but also at live activity: how many messages, reactions, clicks on buttons and links, how often people come back.

And that's where the organic actions of real people are important, not dead bots that both users and moderation are afraid of.

How IPweb promotes chat rooms, channels and mini-services in Max without bots

IPweb is an organic promotion service that works with live users and flexible scenarios. Our task is not to "crank up the numbers for the sake of a report," but to give the messenger a clear signal: your chat, channel or mini-application in Max is really interesting.

Through IPweb, you can set up promotion in Max through different types of actions:

• Views and interactions with messages.Switching to a chat or channel by invitation, reading messages, scrolling, opening media, clicking buttons.
• Reactions and social proof.Likes, emoji reactions, replies to messages, participation in discussions, reposts important announcements to other chats.
• Complex tasks.Follow the link or QR code, join the chat, scroll through the feed, respond to a post, go to the website or mini-application, place an order or add an item to the cart.
• Activity around mini-services and stores.Going to the catalog, viewing product cards, adding to favorites, to the cart, "waiting" for the request or order.
• Support for newsletters and funnels.Opening messages, clicking on links, responding to trigger messages, participation in surveys.

All this is done by real users, not scripts. The activity is distributed over time and looks natural: today someone joined and just read the chat, tomorrow another user responded to the newsletter, the third went to the mini-store and clicked on several products.

For algorithms, this is an organic promotion: engagement is growing, the proportion of messages read is increasing, and there are more clicks on links and buttons.

This is also important for real people: you log into the Max chat. — but it's not empty, discussions are underway, there are answers, and there is a real interest in the brand or project.

Who needs and why to promote in the Max messenger via IPweb

Max is already officially promoted as a national messenger, it is pre-installed on new devices, it is used by private users, businesses and government agencies.

Therefore, it is logical to use the platform not only "for correspondence with friends", but as a full-fledged marketing tool.

Promotion in Max via IPweb is especially useful if you:

• Launching a new project, brand or community.We need a live chat, not a "graveyard of messages". Organic activity creates a sense of a moving community.
• You keep mailing lists and product funnels.Additional actions by real users help to revitalize metrics and regain interest in messages.
• You sell through mini-apps and catalogs.It is important that people do not just look at the menu, but click, add to the cart and reach the order.
• You are developing a personal brand or an expert community.IPweb helps to boost the dialogue: more questions, reactions and discussions.
• You work with internal and partner audiences.Organic actions show people that "something is happening here" and motivate them to get involved.

As a result, promotion to Max via IPweb brings real changes:

• increased engagement in chats and channels;
• increased responsiveness to newsletters and announcements;
• more traffic to mini-applications, catalogs and the site;
• people return to communication more often, rather than forgetting about the chat.

The content, product, and service are still on your side. But when all this is already there, IPweb adds the missing lever — guided organic actions by real people who help Messenger Max and your audience finally notice the project, evaluate it and stay with you for a long time.