Streaming Promotion

Why promotion on streaming platforms has become a must-have

Streaming platforms have long taken away a significant part of the attention from classic TV. The global live streaming market is estimated at almost $100 billion in 2024 and continues to grow at a double-digit pace, with a forecast of more than $345 billion by 2030.

According to recent data, about 28-29% of all Internet users watch live broadcasts at least once a week, and in 2024 alone they spent more than 30 billion hours watching live content.

Music, games, podcasts, training, product reviews, events — People are already used to watching all this live on Twitch, YouTube Live, streaming services and regional platforms.

But in practice, most streamers and brands have the same picture:

• 5-15 viewers are watching the broadcast, online is not growing;
• chat is silent, there are almost no clicks on links and subscriptions;
• paid advertising drains the budget, and after disconnecting, the traffic is reset to zero;
• the platform's algorithms do not pick up the airwaves in the recommendations and the "popular" section.

At the same time, about 35 million active users log in to Twitch every day and watch over 20 billion hours of content per year. There is an audience, but it goes to where it sees live activity: retention, reactions, subscriptions, donations.

IPweb was created exactly for this scenario: we don't drive bots through the stream, but carefully enhance the organics due to the actions of real people — viewers come in, watch, communicate, subscribe, click on links. This helps the algorithms of streaming platforms to "see" the channel and start promoting it further.

How IPweb promotes channels and broadcasts on streaming platforms

The internal SEO of any streaming platform — Twitch, YouTube Live, Kick, and others — relies on the behavior of viewers. It's not just the title and the cover that matter, but also what happens during the broadcast.

IPweb works with these metrics, promoting streams not by cheating, but by organic actions of live users:

• People find your broadcast by searching, category, or link and actually watch the broadcast. This improves retention and average viewing time.
• Viewers like, react, and add the channel to their favorites, which increases the rating of the broadcast and helps to get into recommendations more often.
• Basic communication is going on in the chat: questions, answers, remarks on the topic — the channel looks alive.
• Part of the audience subscribes, donates — the platform sees that the stream is being monetized.
• Links in the description and overlays lead to a landing page, store, Telegram, Discord, a website with a merch or donation service.

All of this is set up as scripts: you choose a platform and tasks (online growth, retention, clicks, subscriptions), IPweb forms a set of tasks for people, and organic promotion proceeds systematically, not spontaneously.

The activity is distributed over time, without strange peaks. 20 new viewers came on the air today, 30 tomorrow. This looks like a normal channel growth, not a cheat. This is an honest signal for the site: the streamer is interesting, there is movement around it.

Who especially needs promotion on streaming platforms

The promotion of streaming channels via IPweb is not only suitable for gamers. Businesses, experts, schools, marketplaces, and show formats are currently on live broadcasts.

That\s who it's especially useful for.:

• Gaming streamers and esports.We need to move out of the "10-viewer streamer" category and into a stable online advertising and affiliate program.
• Experts and educational projects.Webinars, debriefings, warm—ups before courses - the higher the engagement, the more applications and trust.
• Brands and online stores.Live shopping, collection presentations, product tests — it is important that the broadcast is live.
• Music and entertainment shows.Concerts, stand-up, podcasts, IRL broadcasts — reactions and chat are critical for them.
• Events and conferences.Online events, releases, and summits — you need to be visible online at the time of the event.

By using IPweb, you get average online growth, better retention, live chat, more subscriptions and link clicks.

The snowball effect continues to work: the platform shows broadcasts more often, new viewers see activity and stay, it's easier for brands to integrate, and streaming ceases to be a "hobby for ten" and turns into a working tool for traffic, sales and personal brand.