Promotion on Threads

Why has Thread promotion become a separate marketing channel

In just a couple of years, Meta's Threads has transformed from an "experiment for its own" into a full-fledged social network competitor to X (Twitter). By 2025, the audience of Threads has exceeded 400 million monthly active users, and the daily audience is already measured in hundreds of millions of people.

This means that your posts, responses, and threads are competing not with a couple dozen authors, but with a huge stream of content from all niches at once.

The logic of Threads is simple: this is microblogging and a recommendation feed. The algorithm looks at which posts people like, comment on, quote, who they subscribe to, which links they click on, and where they stay longer.

Meta reports directly indicate that a 50% increase in the daily audience of Threads is associated with improved recommendations and depth of engagement.

Typical pain of an author or brand in Threads:

• there is too much content around, there are few likes, there are almost no discussions;
• new subscribers come slowly, coverage is unstable;
• links in profile and posts almost do not give transitions.

There is a feeling that "Threads is not working". In fact, there just aren't enough starting behavioral signals for the algorithm to start lifting you up.

This is where IPweb comes in, an organic promotion service that promotes Threads through the actions of real people, not bots.

How the organic promotion of Threads via IPweb works

IPweb does not wind up dead numbers. We reinforce those actions that Threads considers a marker of audience interest.

Through IPweb, you can set up organic promotion scenarios:

• users find posts by tags, search or recommendations and actually read the threads;
• like, repost and quote, respond in the threads;
• subscribe after a few taps, rather than becoming a "dead" audience;
• switch between posts, study the profile, increasing engagement;
• click on links in bio and posts, get to a website, landing page, blog, the store;
• perform complex tasks: find a post, finish reading a thread, like, reply, follow a link.

All this is done by real people, so the activity looks natural: someone just likes, someone enters into a discussion, someone immediately goes to the site.

For the Threads algorithm, this is a signal of interest: engagement is growing, the proportion of fully read threads is increasing, discussions are appearing, and the profile is being added to subscriptions more often. The platform is starting to show your account in the feed and recommendations more often.

When to launch a promotion in Threads and what you will get

Threads is suitable not only for large brands. The platform works great for experts, startups, small businesses, media, and educational projects.

Organic promotion is especially useful.:

• To the authors and experts.So that the threads are actually read, discussed, and saved.
• For businesses and online stores.When Threads lead to a funnel, but there are few clicks and requests.
• Startups and SaaS.For visibility in the Western audience and collecting the first leads.
• Media and educational projects.As an additional source of traffic and regular readers.
• Those who already run other social networks.So that the content in Threads does not "die" with a couple of likes.

Promotion through IPweb has tangible effects:

• increased coverage of posts and threads;
• increased likes and replies;
• smooth, steady subscriber growth;
• working links and funnel traffic.

The content remains on your side — without normal thoughts and cases, nothing will take off. But when the database is already there, IPweb adds the missing element: guided organic actions by real people.

As a result, Threads ceases to be "another dead ribbon" and turns into a working channel of traffic and awareness for your brand or personal project.