Promotion on Wibes

Why promotion on Wibes already provides a competitive advantage

Wibes is not just a new application, but a content platform for online shopping from the Wildberries ecosystem: short videos, blogs, reviews and the opportunity to buy goods in a couple of taps. The platform shows how a thing looks in real life, selects recommendations for the user's style and interests, and turns content into direct sales.

According to analysts, the Wibes application has already had more than 870,000 installations and about 180,000 downloads over the past 30 days. The service is one of the top new lifestyle apps.

The audience is growing rapidly, and the competition for customer attention is intensifying almost every week.

A typical problem for a seller or blogger on Wibes is:

• there are few views, the videos are not included in the recommendations;
• there are fewer additions to the cart and transitions to the product card than they could be;
• subscribers arrive slowly, the profile looks empty;
• organic reach remains at the same level, despite efforts.

The reason is that the Wibes algorithms are like any other social commerce, They rely on behavioral factors: video views, likes, saves, subscriptions, clicks on products, adding to favorites and shopping cart.

To get into recommendations, you need not just content, but movement around it.

IPweb is about this: we promote accounts and products on Wibes through the organic actions of real people, not bot scams that reset trust and risk the account.

How IPweb promotes content and products on Wibes

IPweb works with Wibes as a full-fledged social network and video platform for shopping. The task of the service is to strengthen those signals that the algorithm itself considers important, so that your content is shown more often to the target audience and leads to purchases.

Real users in IPweb campaigns:

• watch videos to the end or almost to the end, improving retention;
• put likes and reactions, increasing CTR in the recommendation feed;
• subscribe to the account after several views, and not as a "dead weight";
• go to the product cards, scroll through the gallery and read the description;
• add products to favorites and shopping cart — key commercial signals;
• perform complex tasks: find a video, watch, like, subscribe, go to the product and save it.

IPweb allows you to flexibly customize the promotion for different purposes:

• quick launch of a new brand or author;
• displaying videos with specific products in recommendations;
• support for seasonal collections and sales;
• profile building with reviews and influencer content;
• strengthening the bundle "video → product card → order".

The activity is distributed gradually, no sudden spikes or bot patterns. For the site, this looks like a natural increase in interest, but for you — as well as steady growth in reach, conversions, and conversions.

When to launch a promotion on Wibes and what it solves

Promotion on Wibes is especially important for Wildberry sellers, brands, and content makers who want to take positions in recommendations while competitors are just entering.

It is worth launching organic promotion through IPweb if:

• videos get few views at normal quality;
• products get likes, but they don't get to "favorites" and "add to cart";
• you need to strengthen the organics before a sale or a new collection;
• you are building a personal brand of a stylist, expert or blogger;
• Wibes — It's part of your sales funnel, not just another social network.

The main tasks that IPweb solves on Wibes are:

• growth of organic views and video screenings;
• increase in likes, saves and subscriptions;
• more clicks to product cards;
• the growth of additions to favorites and shopping cart;
• the output of content in recommendations and playlists based on interests;
• the formation of the image of a "lively" and interesting account.

As a result, promoting on Wibes with IPweb gives not just beautiful numbers, but a real effect: new customers see your videos., They click on products, save them, return them, and place orders.

You continue to create content and work with the assortment, and IPweb adds guided organic actions by real people, thanks to which the platform begins to promote you more often and higher.