Glossary of Terms

On this page, we provide definitions of common terms used in the field of website promotion and marketing. If you come across an unfamiliar term on our website, look it up here!

Traffic — in the context of website promotion and marketing, this term refers to the flow of visitors to a website, or the number of visitors to a particular site. The higher the traffic, the more people will see your website. Therefore, attracting traffic is a good way to improve your website’s search rankings and increase your chances of finding a potential customer. The term comes from the English word “traffic,” which is most commonly used to refer to vehicle movement. High traffic means traffic jams on the roads and a large number of cars. It should be noted that in this sense, the term is also frequently used in everyday Russian speech. The word “traffic” also refers to the volume of information that can be received or transmitted over the Internet, for example, as part of a mobile carrier’s data plan.

A URL is the address of a web page on the Internet. You enter it when you want to visit a specific website, and it appears in the browser’s address bar. Our website’s URL is https://www.ipweb.ru/.

Page depth is one of the key behavioral factors. The more links users click, the better it is for the website—both in terms of search engine optimization and for increasing the chances of finding a customer. When you order promotion through our service, you can customize the page depth as you see fit, directing the flow of visitors exactly where you need them to go. Adjusting page depth is available in several types of advertising campaigns, such as the “internal page clicks” campaign.

CTR is the ratio of the number of clicks on an ad to the number of times that ad was displayed. The abbreviation stands for “click-through rate,” which refers to the “clickability” of an ad. Thus, if your ad was shown 100 times and clicked only 7 times, its CTR would be 7%. Of course, a banner’s click-through rate on a website is directly related to its effectiveness. Websites with higher user activity and more frequent ad clicks are more attractive to advertisers. By ordering promotion services on IPweb, you can easily and affordably increase the CTR of the ad block you’re interested in on your website. To do this, simply order the appropriate service package (for example, “clicks on ads and banners”) and create a task for visitors.

The referrer, or HTTP_referer, is one of the headers in an HTTP request that contains information about where you came from to reach the website. To put it simply, it’s the exact address you typed into the address bar instead of the URL of the site you’re interested in, or the address of the site whose link you clicked to navigate to another site. Here’s an example: Yandex is set as your homepage, so when you open your browser, the Yandex website opens. However, you know the address of the site you need (for example, ipweb.ru). You type “ipweb.ru” into the address bar instead of the Yandex address and are taken to our website. The referrer for this visit will be the Yandex URL. When you order advertising through our service, you can use the “Referer field override” option for your visits—this means these visits will appear as if they came from a link on the website you specified. This is very convenient and allows you to fine-tune the user behavior scenario more precisely, as well as manage traffic flows, directing them in the direction you need.

Behavioral factors are the set of user behavior characteristics tracked by search engines, which are analyzed and influence how websites are ranked. These include website traffic, page depth, time spent on the site, bounce rate, and return rate. If a user leaves the site immediately after arriving—it means the site is irrelevant to the search query or was created in bad faith. If, on the other hand, a user stayed for a long time and clicked on several internal links, it means the site piqued their interest and helped them learn something useful. The better the behavioral metrics, the more valuable the site appears to the search engine, and the higher its ranking in search results will be. Therefore, you shouldn’t overlook opportunities to improve these metrics. To do this, look at your site through a visitor’s eyes and consider what might annoy them, what might be confusing, and what might be inconvenient to use. Also, to improve behavioral factors (as well as for promotion in general), it’s important to fill your website with unique and informative content. Another excellent way to boost your website’s behavioral metrics is to purchase visits and clicks through our service. Visitors coming through our advertising campaign spend a certain amount of time on the site and, if you’ve set the appropriate task, navigate through internal pages. This way, you’ll directly influence several behavioral factors at once.

Referrals and the referral program are a mutually beneficial system for exchanging services with the platform. A referral is a person you’ve invited to use the service’s features and who has created an account using your personal link. As part of our referral program, you receive a monetary reward for each such user. Rewards vary depending on the referral’s actions: if they place an ad, you immediately receive a specific amount credited to your account. If they engage in surfing, you receive a percentage of all their earnings within the system.

Surfing is earning money through clicks. Visitors who come to your site—if you purchase traffic from us—are people who engage in surfing (surfers). They click on links, search for sites in search engines, and read paid newsletters. You can try surfing on your own and earn money through our service. To surf, you can use our IPweb Surf program, which significantly simplifies the process, or visit websites through your browser.