Yandex Market: How to Get More Customer Attention for Your Product

Yandex Market is one of the giants among marketplaces; competition is fierce, and it’s especially difficult for newcomers to start selling their products. Even if a product is high-quality and has good specifications, there’s a high probability that customers won’t see it, simply because the seller isn’t spending as much as their giant competitors. Buyers compare dozens of listings, read reviews, save products, ask questions, and follow stores.

That’s why promotion on Yandex Market isn’t just about advertising—it’s also about behavioral factors, though few people talk about this. The marketplace’s algorithms analyze user behavior and use these signals to assess the popularity of products and stores.

In this article, we’ll explore which buyer actions influence the promotion of product listings and how to use various strategies to increase visibility on the platform.

How Product Promotion Works on the Marketplace

When a buyer searches for a product via the search bar or catalog, the system must determine which listings to display first. To do this, it takes dozens of factors into account: price, availability, rating, reviews, conversion rate, and user activity.

Of particular importance are actions that indicate buyer interest:

• clicks on a product card;
• adding to favorites;
• adding to the cart;
• reviews;
• questions about the product;
• subscribing to the store;
• external links and shares.

The more positive signals a product card receives, the higher the likelihood of attracting new customers.

Why It’s Important to Get Clicks on a Product Card

The first action a potential buyer takes is to click through to the product card. If a product is regularly viewed via search and the catalog, the platform receives a signal that the listing is in demand.

Therefore, sellers are advised to start purchasing targeted traffic by focusing on increasing the number of clicks.

This approach helps:

• increase product visibility;
• increase the number of product page views;
• test new products;
• accelerate the first sales.

These clicks are especially useful for recently added products that haven’t yet accumulated their own statistics. It’s better to drive traffic through keywords and search; in terms of percentage, you should buy fewer direct link clicks in the early stages. Overall, keyword-driven traffic has a greater impact on search rankings, which helps boost your product listing’s SEO. For search algorithms, it’s not just about the product listing being opened—it’s also about the user’s path to it. When a buyer enters a search query, finds the desired product among the results, and opens the listing, it looks as natural as possible.

This mechanism is especially useful for:

• new product cards;
• seasonal products;
• products in competitive categories;
• promotions targeting specific search queries.

The more often users find a product through search, the more data the marketplace receives about its demand.

Adding a product to favorites

Most users first save products that interest them and then place an order later. Therefore, adding items to favorites is considered one of the indicators of audience interest.

If a product listing is regularly added to favorites, this indicates demand even in cases where a purchase isn’t made immediately.

Screenshot: Form for adding to favorites.

Links:

• Wiki article on adding to favorites: https://www.ipweb.pro/wiki/marketpleisi/yandeks-market/yandeks-market-dobavit-v-izbrannoe
• Form for adding items to favorites.

Adding a product to the cart

Adding an item to the cart is considered one of the strongest signals of purchase intent.

The user is no longer just browsing the offer but is considering a purchase.

For this reason, shopping cart interactions typically have a stronger impact on a product card’s behavioral metrics than regular views.

For new products, it is recommended to gradually increase the number of items added to the cart while maintaining a natural balance between product page views and user actions.

Screenshot: Add to Cart form.

Links:

• Wiki article on adding to the cart: https://www.ipweb.pro/wiki/marketpleisi/yandeks-market/yandeks-market-dobavit-v-korzinu
• form for ordering items added to the cart.

Questions about the product

Answers to these questions help address potential buyers’ concerns and make the product page more informative.

Questions are especially useful for:

• technically complex products;
• electronics;
• building materials;
• products with multiple configuration options.

Screenshot: form for submitting product questions.

Links:

• Wiki article on product inquiries: https://www.ipweb.pro/wiki/marketpleisi/yandeks-market/yandeks-market-zadat-vopros-o-tovare
• Product question submission form.

Store Subscriptions

Customers usually subscribe to a store to stay updated on new arrivals, discounts, and special offers. And if the store offers high-quality products or the user simply likes the selection, it’s easier to subscribe so they don’t miss out. An increase in the number of subscribers has a positive impact on the store’s reputation and demonstrates that it has a loyal audience. 

Screenshot: store subscription form.

Links:

• Wiki article on store subscriptions: https://www.ipweb.pro/wiki/marketpleisi/yandeks-market/yandeks-market-podpisatsya-na-magazin
• Subscription order form.

Example of a comprehensive promotion strategy

If you want your promotion to feel natural, it’s better not to order a separate campaign, but rather to build one from various tasks or order a comprehensive promotion through our “Case Studies” tool. The process looks like this (this is an example):

1. Search for products based on target queries.
2. Clicks to the product card.
3. Add to favorites.
4. Add to cart.
5. Receiving the first reviews.
6. Questions about the product.
7. Store subscriptions.
8. Shares on social media.

This scenario creates a natural sequence of actions for a potential buyer and helps the product card accumulate useful statistics more quickly. Promotion on Yandex Market isn’t limited to advertising. User actions within the platform play a major role: clicking on product listings, searching for products, adding items to favorites and the cart, leaving reviews, asking questions, and subscribing to stores.

A comprehensive approach to behavioral factors helps increase product visibility, build buyer trust, and create conditions for further sales growth.