Marketplaces: Behavioral Metrics Boost

Marketplaces: Find a Product + Actions up to 5 Minutes

With this advertising campaign, you can order a set of actions for your product card. The participant will navigate to your product card from the marketplace search, browse product photos, add your product to favorites, ask you a question, and add it to the cart. You can edit the instruction for the participants and specify other actions you need. If you modify the instruction, don't forget to specify which screenshots will serve as proof of completion for these actions.

To create such an advertising campaign, go to the "Promotion" tab —> "Your Sites". Click the "Add Campaign" button, select the "Other Actions" tab —> "Marketplaces". Now you need to select the action "Find Product + Actions up to 5 Minutes" and paste the link to the product card.

A link may look like this:

Or like this:

Or like this:

We recommend, when adding a link to a marketplace, that you remove UTM parameters. This will make the links shorter. Additionally, it’s difficult to predict how UTM parameters might affect the statistical algorithm indicators of a particular marketplace.

After you have shortened the link, proceed to set up the advertising campaign. Specify the required number of completions per day and set your desired targeting in the "Geotargeting" tab. Geotargeting setup depends on the marketplace you’re using and its audience. Specify the necessary actions in the task instructions or leave the instruction as default. Add the search query that participants will use to find your product card from the marketplace search.

Once you have set up your advertising campaign, don’t forget to top up its account—this way, after moderation, it will start running immediately. Moderation of advertising campaigns usually takes up to 2 hours.

As soon as the advertising campaign passes moderation, our participants will start receiving and completing your tasks. Moderators will review screenshots of completions and approve successful ones. You’ll be able to review the completions by screenshots in the campaign statistics.