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Steam is the leading platform for distributing and supporting games. The "Follow a Developer" advertising campaign enables studios and creators to attract new followers to their page, so users will be the first to learn about new releases, updates, and special offers.
To create an advertising campaign, copy the link to the Steam developer account.

The link might look like this:
https://store.steampowered.com/news/group/33118426
Log into your IPweb account. In the left menu, click "Promotion" — "My Campaigns" — "Add Advertising Campaign" — "Marketplaces" — "Steam" — "Steam: Follow a Developer".

Enter the link, specify the number of actions for your chosen period, and click the "Save" button. You can find more details on setting up other campaign parameters here.