Improving Behavioral Factors
As part of this advertising campaign, you can order real visitors from search engines (Yandex, Google, YouTube, Mail.ru) based on your keywords, provided that your website ranks in the top 100 of search results.
Unlike the “Visitors from Search Engines” campaign, users will visit any websites from the search results (you can select 1 to 4) and immediately close them. Finally, they will navigate to the advertiser’s website. On the advertiser’s website, the user will click up to 4 times on any internal links.
This feature also allows you to select any number of clicks within the desired range.
For example, if an advertiser selects a value of 1–4 clicks, users will make a random number of clicks—1, 2, 3, or 4.
How to Create a “Behavioral Website Optimization” Campaign
Click the “Add Advertising Campaign” button on the campaign management homepage (menu item: “Your Websites”).
Next, select “Visitors” — SEO — “Search Engine Promotion (Behavioral Optimization)”: Website
Daily Visits — specify the number of visits (hits) to your website per day.
Distribute — select the traffic distribution for the website:
- Natural — more impressions during the day, fewer at night.
- Even — impressions are distributed evenly over time.
- Only from 8 a.m. to 7 p.m. — distribution is limited to the 8 a.m. to 7 p.m. time range; impressions will be paused at other times.
Fluctuations (+/-) — a random deviation in the number of visits, either higher or lower.
For example, for 100 visits per day and a 5% fluctuation, the daily traffic distribution will range from 95 to 105 visits: Mon — 97, Tue — 103, Wed — 100, and so on.
In search — select the search engine you want visits from (Yandex, Google, YouTube, Mail.ru).
Search Term — specify the keyword phrase that visitors will use to find your site.
Visits the site(s) and closes them — specify the number of sites from 1 to 4. If you select 1–4, users will visit a random number of sites within the range of 1 to 4 and close them.
Then, on the search results page, visits the target site — specify on which search engine page your site can be found within the first ten pages of results.
Clicks — specify the number of additional clicks on your site from 1 to 4. If you select 1–4, users will click a random number of times on any links on the site within the range of 1 to 4.
After configuring the required fields, click the “Save” button.
To access the geotargeting settings, after creating the campaign, click the icon next to its name on the “My Sites” page. In the window that opens, go to the “Geographic Targeting” tab. Check the boxes for the desired regions. Another important aspect to consider when creating a “Search Engine Visitors” ad campaign is the geographic relevance of search queries.
There are two types of search queries:
– location-dependent: for example, “buy a TV”—the region isn’t specified, so the search engine will determine it based on your device’s geolocation;
– non-geo-dependent: for example, “buy a TV in Moscow.”
Search results depend on the region from which the search query originates. If your website appears on the first page in your region, it may appear on the second or even the tenth page in another region.
Therefore, be sure to set up geographic targeting for the desired region. This significantly affects the effectiveness of your ads.
In addition, your search results are influenced by your previous search queries.
To get an objective picture of your website’s actual rankings, perform the search in incognito mode.
To find out where your website ranks in search results across different search engines and regions, use the TopVisor.com search engine ranking checker.
Please note! You can use keyword aggregation (grouping) within a single ad campaign. For a domain within a single ad campaign, you can add a group of keywords from a file or the clipboard.
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