Promotion of search suggestions

As part of this advertising campaign, you can order real visitors from search engines (Yandex, Google, YouTube, Mail.ru) based on your keywords, provided that your website ranks in the top 100 search results.

Unlike the «Visitors from Search Engines» campaign, users will visit any sites from the search results (you can select 1 to 4) and immediately close them. Finally, they will go to the advertiser’s website. On the advertiser’s website, the user makes up to 4 clicks on any internal links.

The feature also allows you to select any number of clicks within the desired range.

For example, if an advertiser selects a value of 1–4 clicks, users will make a random number of clicks—1, 2, 3, or 4.

How to Create a “Behavioral Site Optimization” Campaign

Click the “Add Advertising Campaign” button on the campaign management homepage (menu item — “Your Sites”).

Next, select “Visitors” — SEO — “Search Engine Promotion (Behavioral Factors Optimization)”:

Website URL (address) — specify the website you plan to promote. The address must begin with http:// or https:// (for example, http://site.ru).

Daily Visits — specify the number of visits (clicks) to your website per day.

Schedule — select the traffic distribution for the website:

• Natural — more impressions during the day, fewer at night.
• Even — impressions are distributed evenly over time.
• Only from 8 AM to 7 PM — distribution within the 8 AM to 7 PM time range; impressions will be paused at other times.

Fluctuations (+/-) — random deviation in the number of visits, either higher or lower.

For example, for 100 visits per day and a 5% fluctuation, the daily traffic distribution will range from 95 to 105 visits: Mon — 97, Tue — 103, Wed — 100, etc.

In search — select the search engine you want visits from (Yandex, Google, YouTube, Mail.ru).

Enters — specify the keyword phrase by which visitors will find your site.

Visits the site(s) and closes them — specify the number of sites from 1 to 4. If you select 1–4, users will visit a random number of sites within the range of 1 to 4 and close them.

Then, on the search results page, visits the target site — specify on which search engine page your site can be found within the first ten pages of results.

Performs — specify the number of additional clicks on your site from 1 to 4. If you select 1–4, users will make a random number of clicks on any links on the site within the range of 1 to 4.

After configuring the necessary fields, click the “Save” button.

To go to geotargeting settings, after creating a campaign, click the icon next to its name on the “My Sites” page. In the window that opens, go to the “Geographic Targeting” tab. Check the boxes for the desired regions.

Another important aspect to consider when creating a “Search Engine Visitors” ad campaign is geo-specificity of queries.

There are two types of queries:

– geo-dependent: for example, buy a TV — the region is not specified, so the search engine will determine it based on your device’s geolocation;

– non-geo-dependent: for example, buy a TV in Moscow.

Search results depend on the region from which the query originates. If your site appears on the first page in your region, it may appear on the second or even the tenth page in another region.

Therefore, be sure to set up geographic targeting for the desired region. This significantly affects the effectiveness of your ads.

In addition, your previous search queries influence search results.

To get an objective view of your site’s actual rankings, perform the search in incognito mode.

To find out where your website ranks in search results across different search engines and regions, use the TopVisor.com search engine ranking checker.

Please note! You can use keyword aggregation (grouping) within a single advertising campaign. For a domain within a single advertising campaign , you can add a group of keywords from a file or the clipboard.

See Aggregated advertising campaigns.

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