Visitors from search engines

Video tutorial on creating an ad campaign

As part of this advertising campaign, users will visit a search engine (Yandex/Google/Bing/YouTube/Mail.ru), enter a keyword, and be redirected to the advertiser’s website. Additionally, you can include several page views on internal pages of your website and clicks on advertising banners after users are redirected to the site from the search results. The time spent on pages in such a campaign is random—ranging from 10 to 30 seconds.

You can order traffic from both organic (search) results and clicks from contextual advertising (Google AdWords/Yandex.Direct).

Attention! When ordering visitors from search results, your website must be on one of the first ten pages so that users can find it.

How to order visitors from organic (search) results?

To create this advertising campaign, click on “Promotion” – “Your Websites” – “Add Advertising Campaign”.

In “Promotion Type,” select “Visitors from Search Engines” and fill in the required fields:

– In the Website URL (address) field, enter the website you plan to promote. The address must start with http:// (for example, http://sites.ru);

– In the Daily Visits field, specify the number of visits (clicks) to your site per day;

– in the Distribute field, select the traffic distribution for the website:

• Natural – more impressions during the day, fewer at night.
• Uniform – impressions are distributed evenly over time.
• Only from 8 AM to 7 PM – distribution over the time range from 8 AM to 7 PM; impressions will be paused at other times.

Fluctuations (+/-) – a random deviation in the number of visits, either upward or downward. For example, for 100 visits per day and a 5% fluctuation, the daily traffic distribution will range from 95 to 105 visits: Mon – 97, Tue – 103, Wed – 100, etc.

The remaining ad campaign settings are configured as follows:

• select the search engine from which you want visits: Yandex or Google;
• enter the query that visitors will use to find your site;
• specify on which page your site can be found (within the first ten search results);
• specify what the site title looks like on the specified page;
• specify the number of additional clicks and the name of the ad banner, if necessary.

The screenshot shows where to find the necessary data:

This screenshot shows where to enter them:

After configuring the necessary fields, click the “Save” button.

Note that instead of a banner name, we specified a click on any link in the left column. This way, you can configure up to 5 clicks on the site.

If you don’t need a banner click but want to increase page depth, simply enter instructions in this field (where the user should click), and all subsequent clicks will be directed to your site.