YouTube: increase video CTR

CTR (Click-Through Rate) for video thumbnails is one of the most important metrics showing how often YouTube users watch a video after seeing its thumbnail. The higher your CTR, the more frequently YouTube will display your video in the “Recommended” section and other areas where videos are featured, which ultimately boosts the amount of free traffic to your YouTube channel.

The effectiveness of a video thumbnail is measured by CTR—the percentage ratio of thumbnail impressions to clicks on the video itself. An optimal CTR for video thumbnails is generally considered to be above 8%.

To increase your video’s thumbnail CTR, you can use advertising campaigns like “YouTube: Increase Video CTR [2.5 minutes]” or “YouTube: Increase Video CTR [5+ minutes]”. In these campaigns, users search for your keyword on YouTube, click on your video, and after watching it for 2.5 or 5 minutes (depending on the campaign type), they visit your YouTube channel. This can help improve your video’s visibility and organic reach.

How to create a campaign "YouTube: increase video CTR"

Let's look at an example of an advertising campaign. Let's create an advertising campaign with several keywords to improve the CTR of a video. Go to the creative studio on your YouTube channel, the "Analytics" section.

In the section "Content: YouTube search" you can see the keywords that users use to get to your YouTube channel.

If there are no keywords, we recommend using the titles of your videos or the name of the channel as keywords.

Log in to your IPweb account. In the menu on the left, click "Promotion" - "My campaigns" - "Add an advertising campaign" - "Actions on social networks" - "YouTube" - “YouTube: Increase Video CTR [2.5 minutes]” or “YouTube: Increase Video CTR [5+ minutes]”.

Specify the link to the video, keywords, the number of visitors and click the "Save" button.

You can also use a link not only to the video, but also to the video from the "Shorts" section.

You can use aggregation (grouping) of keywords within one advertising campaign. For a domain, within one advertising campaign, you can add a group of keywords from a file or clipboard. See Aggregated advertising campaigns.

How to set up the geography of the issuance and other parameters of the advertising campaign tell here.

Order AD campaign YouTube: increase video CTR