How to use paid mailings?

IPweb email newsletters IPweb — are a way to announce your promotions, invite people to an event, promote your website, or earn from referrals.

• How do I create an email newsletter?
• How do I pay for an email newsletter?
• How do I manage a newsletter?
• How soon does the newsletter start after it is created?
• What if not all emails were sent?

Recipients

Newsletter recipients — are IPweb users who have voluntarily subscribed to receive promotional emails and get paid for reading them. This is not spam.
Your email will remain valid for 30 days.

Cost

The cost of a newsletter is 180 rubles per 1,000 emails.
If you enable the mandatory link click condition, the cost will be 200 rubles per 1,000 emails. 

How to create an email newsletter

To create a promotional email newsletter, find the "Promotion" item in the left menu of the site, expand it, and click the last link in the list that opens — "Paid e-mail". You will be taken to the page with the interface for adding email newsletters.

Then click the blue button "create an advertising newsletter". A pop-up window will appear in which you need to enter the subject of the email, the text, and the URL for going to the website. If you need to configure a mandatory link click from the email, enter in this field the address of the website to which you want to send users. This feature combines two types of promotion at once: spreading information through emails and driving traffic to the website.

You can set up geographical targeting for your newsletter. To do this, go to the tab with the same name.

Here you can choose recipients for your emails from regions of Russia, CIS countries, Europe, and other countries. It is not recommended to narrow the recipient pool too much by geographic location, because the number of subscribers in specific regions may not be very large. In the field next to the region name, the number of subscribers with the corresponding geography is shown.

If you check "Hide referrer", the use of our service will be hidden. Counters on your site will not identify traffic coming from emails as referrals from our site, but the email will only be available for reading from the IPweb Surf program.

After filling in all the required fields, you will see a message that the newsletter has been successfully added. The created newsletter will appear in the newsletter management interface.

To see it, refresh the page. If there are enough funds in your account, you just need to wait for the moderator to review the newsletter, after which the emails will start being sent. This usually happens within a few hours.

Before the moderator’s review, the newsletter can be edited or deleted.

How to pay for an email newsletter

For the promotional newsletter to be launched, you must have enough funds in your account.

If there are enough funds, the newsletter will start automatically after the moderator’s review.

The cost of a newsletter depends on the number of emails and whether there is a link required for a click-through.

If you do not have enough funds to pay for the selected number of emails, only as many emails as your balance covers will be sent.

To continue the newsletter, top up your account and increase the number of emails in your newsletter.

The button for adding emails is shown in the picture.

You can also top up your account directly from the newsletter management page. To do this, either click the dollar sign on the left in the newsletter row (shown in the picture), or increase the number of emails without manually topping up the account and confirm your choice. In the window that appears, the available payment methods will be listed. Choose the one you need. After that, you will be redirected to the page of the corresponding payment operator.

How to manage a newsletter

You can go to the newsletter management page directly from the menu on the left (Promotion => Email newsletters).

Here you can manage existing newsletters and add new ones.

In the first column on the left are the control buttons:

Let us go through each of them.
— information about the newsletter: text, subject, and status
— payment: you can pay for the newsletter right from the management page
— repeat newsletter: allows you to send the newsletter again with the specified parameters
— edit newsletter
— deleting and canceling the newsletter

Please note that a newsletter can only be canceled before moderation.

After the review, the icon will disappear, and the status of the email will change to Active, as you can see in the example of the second newsletter in the picture.

Newsletter statuses

Under review — the newsletter is waiting for the moderator’s review. It can be edited or canceled.
Active — the newsletter is active and is currently being sent to users. It can no longer be canceled in this state.
Completed — your emails have been sent to users, and 30 days have passed since the last one was sent.
Rejected — the newsletter did not pass the moderator’s review and was rejected. You can edit and fix it, or delete it.

The reasons why a newsletter can be rejected can be found on the "offer" page in the "Requirements for promoted websites" section.
 

Number of messages and CTR

In the "number of messages" column, you can change the number of emails you want to send. If there are not enough funds in your account, then after confirming the value, you will be prompted to pay for the newsletter in any convenient way.

The abbreviation CTR means the ratio of the confirmed number of read emails to the total number of sent emails. If the mandatory link click condition is enabled, this will also mean that a click-through to the website was made.

If you sent 100 emails and 25 were read, the CTR will be 25%.

How soon does the newsletter start after it is created?

We do not send promotional emails automatically – before the newsletter starts, a moderator will review it. If the newsletter does not violate the service rules or the laws of the Russian Federation, it will be launched after the moderator’s review. Email newsletters are usually reviewed within two hours during business hours.

What if not all emails were sent?

Emails that were not sent (if you ordered a number of emails that exceeds the number of users subscribed to the newsletter) will be sent to newly registered users, taking geotargeting into account, until they are fully sent. Message "You cannot receive payment for this email". The email will not be paid because you are not on the list of recipients. Frequency of sending emails. How often a user receives promotional email