Amazon: Activity on the Card

Amazon is the world’s largest international marketplace, bringing together millions of sellers and buyers from around the world and enabling them to buy and sell a vast array of products.

We offer to create an advertising campaign that will help increase buyer engagement on product pages on Amazon. Our performers will scroll through the entire page of a specific or any product from the seller’s storefront and view the photos, spending at least 20–40 or 30–60 seconds on each product listing. Amazon’s algorithms will recognize your product range as interesting to shoppers and will feature it more frequently. 

To create an advertising campaign, copy the link to your product or store (if you want engagement on any product) from the browser’s address bar or by clicking the ⍐ (“Share”) button → “Copy Link.” We recommend removing UTM parameters when adding a link to Amazon. This will make the links shorter. Additionally, it’s difficult to predict how the presence of UTM parameters will affect the service’s statistical algorithms.

A product link might look like this:

A link to the store might look like this:

Once you have the link, log in to your IPweb account. In the left-hand menu, click “Promotion” → “My Campaigns” → “Add Advertising Campaign” → “Marketplaces” → “Amazon” → “Amazon: Card Activity.”

Enter the link to the product or store page, the number of actions for the desired period, select the appropriate instruction from the drop-down list, and click the “Save” button. The campaign will immediately be sent for moderation and will launch after it passes review.

We explain how to configure other ad campaign settings here.
 

Launch an Amazon advertising campaign: activity on the product detail page