Amazon: Add to Cart

If you want to increase customer engagement with your product listings on the Amazon marketplace, this advertising campaign is right for you. Our team will add a specific product or any item from your storefront to the shopping cart. Amazon’s algorithms will recognize your product selection as appealing to shoppers and will feature it more frequently. 

To create an advertising campaign, copy the link to your product or store (if you want actions to be taken on any product) from the browser’s address bar or by clicking the ⍐ (“Share”) button → “Copy Link.” We recommend removing UTM parameters when adding a link to Amazon. This will make the links shorter. Additionally, it’s difficult to predict how the presence of UTM parameters will affect the service’s statistical algorithms.

A product link might look like this:

A link to the store might look like this:

Once you have the link, log in to your IPweb account. In the left-hand menu, click “Promotion” → “My Campaigns” → “Add Advertising Campaign” → “Marketplaces” → “Amazon” → “Amazon: Add to Cart.”

Enter the link to the product or store page, the number of actions for the desired period, select the appropriate instruction from the drop-down list, and click the “Save” button. The campaign will immediately be sent for moderation and will launch after it passes review.

We explain how to configure other ad campaign settings here.
 

Launch an Amazon advertising campaign: Add to Cart