eBay: Add to Favorites

As part of this advertising campaign, you can increase buyer engagement on your eBay listings. Our team will add the seller’s store, a specific item, or any item from their storefront to their favorites. eBay’s algorithms will recognize your product selection as appealing to shoppers and will feature it more often. 

To create an advertising campaign, copy the link to your product or store from the browser’s address bar or by clicking the “Share” button → 🔗 (“Link”). We recommend removing UTM parameters when adding a link to eBay. This will make the links shorter. Additionally, it’s difficult to predict how the presence of UTM parameters will affect the service’s statistical algorithms.

A product link might look like this:

A link to the store might look like this:

Once you have the link, log in to your IPweb account. In the left-hand menu, click “Promotion” → “My Campaigns” → “Add Advertising Campaign” → “Marketplaces” → “eBay” → “eBay: Add to Favorites.”

Enter the link to the product or store page, specify the number of actions for the desired period, select the appropriate instruction from the drop-down list, and click the “Save” button. The campaign will immediately be sent for moderation and will launch after it passes review.

We explain how to configure other advertising campaign settings here.
 

Launch an eBay ad campaign: Add to Favorites