RUTUBE: Boosting Likes and Dislikes

To increase the ratings of videos on the RUTUBE channel, we offer two types of campaigns depending on the desired emotional tone:

• “RUTUBE: Like the Video” – the participant will watch the video for 15 seconds, then click the “👍” button below the video.
• “RUTUBE: Dislike Video” – The user will watch the video for 15 seconds, then click the “👎” button below the video.

You can order a like or dislike for a specific video, for any video on a channel (in this case, you must provide a link to the channel itself), or a like for RUTUBE Shorts.

To create a campaign, copy the link to the video/channel/Shorts from your browser’s address bar. 

The page link might look like this:

or like this:

or like this:

Log in to your IPweb account. In the menu on the left, click “Promotion” → "My Campaigns" → "Add Advertising Campaign" → "Social Media Actions" → "RUTUBE" → "RUTUBE: Like Video" (or "RUTUBE: Dislike Video").

Enter the link to the video/channel/shorts, the number of actions for the desired period, select the appropriate instruction from the drop-down list, and click the “Save” button. The campaign will immediately be sent for moderation and will launch after it passes review.

We explain how to set up targeting by location and other ad campaign parameters here.

Launch a RUTUBE ad campaign: “Like this video”

Launch a RUTUBE ad campaign: "Dislike" video