How to attract traffic in Telegram
Telegram is a new fast-growing messenger that’s gradually turning into a full-fledged social network. Hundreds of thousands of new users are registering on the service every month, and many public channels have long surpassed the 1,000,000 subscriber mark.
Major advertisers can’t help but notice this, which is why we’re writing this material—to help you understand how to properly attract motivated traffic to your chat, channel, or bot and put this knowledge into practice when launching ad campaigns on IPweb.
Let’s start with terminology
“Channel” is a public page you can subscribe to, which can have several admins and the ability to make posts and share media (and sometimes without that ability).
Channels can be public or private.
Public channels are accessible to everyone via @channel (the equivalent of t.me/channel and channel.t.me).
Private channels aren’t shown in global search. You can’t create a direct link for them. The only way to join a private channel is through an invite link like t.me/+XXXXXXXX.
If the channel is public, you’ll see its address in the channel description. If it’s private, you won’t be able to see its invite link as a subscriber (unless the channel admin has enabled that option).
“Chat” is a conference or group.
A chat, like a channel, can be public—you’ll see its address in the channel description. It can also be private—you won’t see its invite link as a subscriber (unless the admin has enabled that option).
“Handle” or “username” is the user name with “@”. It can also look like t.me/username or username.t.me. Some users don’t have @usernames at all—this depends on their personal settings.
“Display name” is not the same as a username with @username. Name and username are set in different lines in the account settings.
“User ID” (UID) is a unique identifier for a user or bot that can’t be changed, revoked, or hidden. You can’t see a UID in the official Telegram client; usually you get this info via bots or alternative Telegram clients, like Nekogram.
Everyone—users and bots—have UIDs, which usually look like: 88883382
“Chat ID” is a unique identifier for a channel or group chat. It also can’t be revoked or changed. It looks like: -1001826024144. The “-100” prefix at the start is mandatory. You can get the chat ID with Telegram bots or alternative Telegram clients, like Nekogram.
“Bot” is a robot, technically a user who must have a @username_bot ending in “bot,” for example t.me/IPwebBot. This is also accessible by a link like usernamebot.t.me.
Bots are created using the special @BotFather bot. You control what functions they perform and how—through your programming. To develop your bot, you can use Telegram’s official Bot API: core.telegram.org/bots/api
You can also use bots made by others. Right now, this is common practice and part of what Telegram envisioned for bots. Bots can handle all kinds of tasks, saving you money and time.
For example: you can build a full featured chat bot, create a store, set up a paywall or a donation service, use bots as a plugin to authorize users on your website, or make a moderator bot with the Bot API that “keeps order” in your channel or chat—managing subscribers and messages in your chat or channel.
Telegram bots are one of the best tools for automating many processes, with a simple API and huge capabilities. This is what really sets Telegram apart from other messengers and social networks.
“Client” is just another word for “app” or “program.” When people say “Telegram client,” they mean the Telegram app.
There are official clients for Windows, MacOS, Linux, Android, and iOS, downloadable from the official site: telegram.org/apps
There are also alternative open source clients, the most popular being: Telegram X, Telegram FOSS, and Nekogram.
“Post” means a publication or message on a channel.
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How to attract motivated traffic to Telegram with IPweb, and what you absolutely need to know before using it?
Important: Before launching an ad campaign, make sure the “Restrict saving content” option in your channel’s settings is DEACTIVATED. If it’s on, turn it off. This prevents our performers from taking screenshots to confirm tasks, and such campaigns will get blocked.
Subscribing to a channel
We offer two types of subscription campaigns at different price points.
The classic “Subscribe to a channel” requires screenshot confirmation: once the performer subscribes to the channel, they send us a screenshot clearly showing the subscription.
However, we don’t know which account subscribed, can’t match these details with the IPweb username, and can’t issue refunds if you’re dissatisfied, per our terms.
The advanced “Subscribe to a channel” becomes available once you turn on “Premium” mode in the subscription task settings.
- The task is verified instantly and without screenshots. The moment a user subscribes, we automatically check their status and pay them if completed.
- As a service, we get subscriber usernames and user IDs, which may be useful if someone unsubscribes within two weeks of task completion—you can request a “recalculation” from our support and we’ll dock payment from dishonest users.
Instructions for setting up this campaign can be found in the guide.
What’s important: all tasks on our service are completed by real people. As in real life, some users may eventually unsubscribe. The natural “unsubscribe” rate ranges from 5-15% (of total subscribers), possibly higher if your channel publishes explicit or aggressive content.
For example, the unsubscribe rate may be lower on sports betting channels but will be higher on 18+ content channels. Channel name, avatar, and publishing frequency on explicit-themed channels also affect this.
100% subscription is a sign of artificial boosting and a reason for the “Boost” label on services such as Telemetr. We don’t offer bot or “robot” boosting—only real users work through our service.
Post Reactions
This ad campaign is useful if you want a large number of reactions under a specific or any post in your channel.
For this campaign, reactions must be enabled in your channel or chat settings. If not, the task can’t be completed and will be blocked.
The campaign runs without subscriptions and is perfect for background likes: once paid for, it can function for months without your involvement, as can our other campaigns if funds remain.
More details are in the guide “How to order reactions for a post?”
Post Views
This campaign is used if you want a large number of views under a specific or any post in your channel.
Please note: view counters don’t update instantly—Telegram caches these stats, so the number only updates periodically (like the subscriber count).
How to set up this campaign is explained in the article “Read a post.”
Comments
This ad campaign is useful if you want a lot of comments under a specific or any post in your channel.
Within the campaign, you can specify not just the number of comments, but also their type (positive or negative) and language. You can’t provide comment templates, but if you need this function, use the other “Comments” campaign > “Comment (registration and phone activation required).”
Detailed instructions are in “Telegram: comment on a post.”
Bot Launch, and Bot Launch with Conditions
The standard “Launch the bot” task is for getting many bot users.
In this task, you can’t complete captchas or other onboarding conditions—just “start using the bot.” It’s suitable for referral links to another bot where you just need to pass through and hit “Start.”
“Launch a bot with conditions” is more advanced, not only launching the bot but also performing initial captcha-like conditions.
Example: at launch, the bot asks you to solve “2+2” and subscribe to a channel. The bot congratulates you on passing the captcha.
In “Launch a bot and complete conditions,” it’s important that no more than two social subscriptions and no more than two other actions (like, retweet, join a chat) are requested in the captcha. Solving basic math like “2x2” is included in the price.
Step-by-step instructions for this campaign are in “Launch the bot + complete all conditions”.
Share a post
For this campaign, the user shares a post from your channel with a friend or in their own channel. This type of ad campaign is useful if you want to increase the repost count, which is reflected in Telegram’s own stats and on sites like TGStat.ru.
How to order this type of campaign is in the guide “Share (repost)”.
Stories
We have several advertising campaigns aimed at driving traffic and increasing interactions with user or channel Stories in Telegram.
Our campaigns help you boost the number of views on a specific Story or on any Story in your profile. Our users can also react to your Story or repost your Story to their own Telegram page or to another social network.
How to order this type of campaign is in the guides here:
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How would we promote a channel ourselves using IPweb’s services?
First off, we’d register on Telemetr and add our channel there. This is important for receiving timely and detailed channel stats: who subscribes, who unsubscribes, what the channel’s ERR% is (engagement: post views per subscriber), and who’s reposting us.
The tool also helps see which posts attract a new audience and which don’t. Unfortunately, Telegram’s own built-in analytics accessed via “three dots on the right” > “Statistics” isn’t that informative yet—it offers a very limited set of metrics, so you can’t run a full audit.
Second, we’d create a “Subscribe to a channel” ad campaign and immediately enable Premium and auto-check. For the latter, add our bot @nicestat_bot as an admin on your channel.
If you care about privacy, just remove all rights (like “Post as channel”), but leave it as an admin.
This is needed for the bot to see who subscribes and unsubscribes—without it, instant auto-check won’t work.
Why use auto-check for subscriptions? It’s the most reliable way to attract an audience with a guarantee to refund for “bad” completions (when someone unsubscribes within hours or days). Plus, such subscriptions run “in the background” without your involvement.
Create a campaign > top-up the balance, say, with 5,000 rubles > turn on auto-check > set the daily execution limit to “50 per day.” That’ll give you a campaign running for three months.
Third, we’d create one more “Reactions” campaign. Why just one?
The logic: “Post views” will happen anyway, since we have a constant flow of new subscribers—when anyone signs up, they’ll at least see one post. “Comments” aren’t needed in this example—we’ll imagine we don’t want to moderate. “Share” is also unnecessary at this stage since we want to minimize investment.
Next: turn on the necessary reactions in your channel settings. You can enable all standard Telegram reactions or only specific ones—and specify these in the campaign instructions. Always check that screenshots are possible on your channel.Add 5,000 rubles to the campaign, set the daily execution limit to “50 per day.” That will run the campaign for four months.
Fourth, the final step: wait for your ad campaigns to pass moderation and launch them.
You’ll see the first results (subscribers or reactions) within a few hours. Some days your daily numbers may be a bit lower than set targets—that’s normal.
Tasks don’t get sent to all performers at once; delivery time depends on other advertisers’ tasks too—some campaigns with larger order volumes and budgets get distributed first.
There are two separate queues for “Premium” enabled and not—though it’s not a strict division technically. Premium tasks are always prioritized but there’s still competition within them.
In addition, on the “Geo-targeting” tab of your campaign settings, you’ll see different completion numbers at different hours—we recommend not changing this, as we select these dynamically. The idea is “traffic should look as natural as possible.” In other words, different results each day is not only normal—it’s correct since it reflects real life. In real life you never get exactly the same number of subscribers on two different days—that’s unnatural.
After some time, you’ll be able to measure your result (and hopefully be happy with it) on Telemetr.
Our service also provides transparent and detailed completion stats. Go to https://www.ipweb.pro/sites.php, select the necessary campaign, and click the “📶” icon:
- First, you’ll see a graph of completions by day and week.
- Depending on the type of campaign, you may see a button for “IP-addresses” (subscription with auto-check) or “IP-addresses and screenshots” (“Reactions” task). The button differs because one campaign checks without performer screenshots, while the other uses screenshots. By clicking the screenshots button, you’ll see images sent by the performers.
- For screenshot-verified tasks, the graph will also show how many completions are currently under moderator review.
A brief afterword
Note that the social network itself doesn’t really monitor how much audience you attract to your channel. Future updates may introduce automatic “boost” detection, but right now there are no such mechanisms. So now’s the best time to create and grow your channel—it’ll get harder and probably pricier in the future.
We, in turn, strive to make it as easy as possible to attract an audience with minimal investment. Still, success depends on you too: on your channel’s name and avatar, content plan, and posting consistency.
We strongly discourage bringing in thousands of new subscribers and actions on the first day—even though Telegram itself does not currently track this—it’s better to use services like ours to “blend” motivated traffic with organic. Attract 50% of your subscribers through great content, and 50% via IPweb.
This is the most reliable strategy for developing both new and old channels.
IPweb
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