Why reviews on Yandex. Market are your invisible seller
Have you placed the product on Yandex. Market, set up advertising, keep prices in the market, but sales are not growing? Often the reason is trivial: customers don't see the reviews. In a highly competitive environment, it is the social proof that decides whether a person buys now or goes to a competitor.
Let's look at the numbers that explain a lot:
- 84% of buyers reject the product without reviews — they need the "approval" of other users;
- cards with 10+ reviews are converted into orders 65% more efficiently than their counterparts without feedback;
- each new review increases trust and increases the probability of purchase by 5-7%;
- products with a rating below 4.0 lose up to 50% of potential sales;
- 6 out of 10 customers study reviews before adding an item to the cart.
How can I legally and safely get the right amount of reviews without risking blocking the store on the site? The answer is an IPweb service with promotion through real people, not bots.
How IPweb organizes the writing of reviews on Yandex.Market
As a matter of principle, we do not use automated systems. All actions are performed by live users who:
- search for your product on Yandex Market;
- study the description, photos and specifications;
- are compared with analogues;
- are added to the basket and favorites;
- leave meaningful comments based on the "user experience".
This approach guarantees:
- compliance with the rules of Yandex Market;
- naturalness of texts (there are no patterns or phrases of the same type);
- geographical relevance (performers from your region);
- gradual increased activity (without suspicious spikes).
How it works in practice:
- You set the parameters: how many reviews are needed, what kind of tonality (positive, neutral, correctly negative), the degree of detail and accents.
- We select performers who are close to your target audience — by age, interests, and customer activity.
- Users perform natural actions: they view the card, compare prices, and study competitor reviews.
- They write a review based on real interaction. — with details, pros and cons, and personal experience.
- Each text is moderated: we check for uniqueness, compliance with the rules of the site, and naturalness of presentation.
You can customize to suit your needs:
- the ratio of reviews of different emotional coloring;
- the length of the text — from a brief assessment to a detailed review with photos;
- key accents — quality, convenience, delivery, price ratio/quality;
- the pace of publication is gradual to look natural;
- additional actions — views, additions to the cart, and favorites.
What tasks does IPweb solve for sellers on Yandex.Market
- The launch of a new product.You quickly type in the first reviews so that the card does not look "empty".
- Increase the conversion rate.People are more willing to buy when they see, that others are already satisfied with the product.
- Reputation correction.You smooth out the effect of individual negative reviews.
- Growth in search results.A high rating has a positive effect on ranking.
- Increased additions to the cart.Social signals motivate you to take action.
- Collecting feedback.Do you understand, which arguments work best.
- Activity support.The card remains "alive" and does not lose its position.
- Preparation for the actions.You increase your rating before sales.
Why choose IPweb
- Security.All actions comply with the Yandex Market rules.
- Naturalness.Reviews are written by real people.
- Flexibility.You control the campaign parameters.
- Transparency.You receive reports and statistics.
- Speed.First the results are in 1-2 weeks.
- Locality.Performers are selected from your region.
After a month of working with IPweb, you will see:
- an increase in the average product rating by 0.5–0.9 points;
- an increase in card conversion by 40-60%;
- increase the number of cart additions by 50% or more;
- strengthen trust in your brand on Yandex.Market.
Your advantage lies in the legality of the methods, process control and a sustainable result that works for your business for a long time and efficiently.